中国未来的娱乐巨头在哪里？

人活在世上，有两个最重要的任务：第一是工作，第二是娱乐。工作是为了填饱肚子、积累资本，娱乐是为了高兴；工作归根结底是为了娱乐。所以，娱乐不可避免地成为了人类的最高需求。按照马斯洛的需要层次理论，如果没有娱乐，人类大概也不可能“自我实现”。

过去十多年，我们目睹了许多基于娱乐内容或平台的互联网巨头的崛起：腾讯、网易、字节跳动、快手、B站……娱乐行业的“独角兽”就更多了。投资者总是希望找到下一个“龙头企业”，业内人士也希望把职业生涯压在“业界巨头”身上。我们到哪里去找未来的娱乐行业巨头呢？关键是要掌握一套方法论。

在这份1.2万字的深度研究之中，我们从历史、数据、案例等多个角度，深入浅出地分析了“娱乐”作为一个全球性行业的发展规律，并试图指出未来几年可能的方向。当然，如此巨大而复杂的行业不可能在一份研究中彻底讲清楚，不过，只要方向是正确的就可以了。

未来可期

未来

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Medical staff on the front line of the battle against mpox in eastern Democratic Republic of Congo have told the BBC they are desperate for vaccines to arrive so they can stem the rate of new infections.
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At a treatment centre in South Kivu province that the BBC visited in the epicentre of the outbreak, they say more patients are arriving every day - especially babies - and there is a shortage of essential equipment.
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Mpox - formerly known as monkeypox - is a highly contagious disease and has killed at least 635 people in DR Congo this year.
Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country - and it could be several weeks before they reach South Kivu.
“We've learned from social media that the vaccine is already available,” Emmanuel Fikiri, a nurse working at the clinic that has been turned into a specialist centre to tackle the virus, told the BBC.
He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children - aged seven, five and one.
“You saw how I touched the patients because that's my job as a nurse. So, we're asking the government to help us by first giving us the vaccines.”
The reason it will take time to transport the vaccines is that they need to be stored at a precise temperature - below freezing - to maintain their potency, plus they need to be sent to rural areas of South Kivu, like Kamituga, Kavumu and Lwiro, where the outbreak is rife.
The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
“You will even see that the patients are sleeping on the floor,” he told me, clearly exasperated.
“The only support we have already had is a little medicine for the patients and water. As far as other challenges are concerned, there's still no staff motivation.”



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